The world’s most advanced human optimisation program.

Hupe optimisation programs integrate advanced diagnostic testing, personalised wellness strategies, cutting-edge technology, and expert medical guidance to provide a complete and in-depth understanding of your health.

Mission

To shift health optimisation from generic, reactive fixes to a hyper-personalised, science-backed, preventive model, empowering individuals to extend their health-span.

My Role as CPO

  • Oversee the creation and evolution of Hupe’s hyper-personalised health platform and product offerings

  • Define and execute the product strategy and roadmap aligned with the company's mission to optimise longevity and well-being

  • Successful launch of the first iteration of the Hupe Platform in both London & Dubai within 8 weeks joining

  • Lead the development of a robust technology ecosystem that integrates 1,500+ biomarkers from advanced diagnostic data from labs, biometric wearables, patient dashboards, data analysis and real-time health monitoring tools

  • Developed AI/ML implementation strategy to enhance the patient outcomes and operational scalability aligned with product goals.

  • Supported the initial growth of the product and exclusive patient base from $0 to $175k+ per month

  • Manage a cross-functional team of engineers, wellness experts and Hupe Experience Managers to deliver a world-class patient experience

  • Coordinated with integrative medicine doctors, functional nutritionists, sports medicine doctors, physiotherapists, and other experts, to ensure they could deliver outcome-oriented wellness strategies during patient’s journey, and reported directly to the CEO

  • Collaborated with Hupe Experience Managers to achieve a 95% satisfaction rate, ensure high levels of patient engagement, a smooth onboarding process and the effective ongoing use of the product

  • Leveraged data to personalise patient interactions, program effectiveness, and enhance retention by showcasing health metric improvements and informing strategic adjustments

  • Registered Manager and Nominated Individual for the CQC registration and managing regulation and policy compliance company-wide

Shortfalls of the Current System 

The current approach is generic, siloed and reactive. It is focused on only treating symptoms with short term, unsustainable results. 

  • Broken System: 15 minute GP appointments are set up to treat symptoms without the time or investment to investigate the underlying causes of issues. 

  • Fad Dieting: Prescribed diets offer unsustainable, short-term solutions and do not account for the unique biology, physiology and genetics of each individual. 

  • Unsustainable Fitness: Current programs offer short term transformations via unsustainable and unsophisticated means: large calorie deficits & intense exercise. Long-term sustainable results rarely manifest. 

  • Generic Supplements: Supplements are prescribed based solely on guesswork and generic health advice and not on a person’s lab test results. 

Health optimisation in one fully integrated ecosystem. 

  • Advanced Diagnostic Lab Testing and Imaging from the world’s leading providers and laboratories.

  • Expert Integrative Wellness Teams are assigned to each Member. They can communicate via chat or video via our HIPAA-compliant technology platform and mobile app.

  • Data Collection & Analysis from Biometric Wearables including a biometric ring, continuous glucose monitor & body composition scale.

  • Hyper-Personalised User Experience where every aspect of nutrition, supplementation and training is tailored to the Member’s unique biology, physiology & genetics. 

Meticulously selected testing, imaging and labs 

Hupe carefully selected the world’s most advanced diagnostic tests, providers and laboratories to analyse results. This included: 

  • DNA Testing

  • Food Intolerance

  • Food Allergy

  • Mould Toxicity

  • Urine essential elements & metals

  • Gut Microbiome

  • Blood and Urine

  • Biological Age

  • Hormone

  • Organic Acids

  • DEXA / MRI / Cardiac CT  

Partnerships Formed

World class experts to support your health journey

Each Member is assigned to a highly specialised Wellness Team: 

  • Integrative Medicine Doctor: A qualified conventional medicine doctor with additional training adopting a functional medicine approach. 

  • Nutritionist: We transform your approach to food & supplementation based on your biology, physiology & genetics.

  • Sports Medicine Doctor: Optimises exercise and movement patterns. We also provide access to VO2 Max, lactate threshold and performance assessment through VALD.

  • Hupe Experience Manager: Ensures a smooth and successful Hupe journey for every member via dedicated concierge services. 

Systems Used

During my time at Hupe, I actively utilised a diverse range of systems and technologies that spanned multiple disciplines, including product management, engineering, and various operational areas.

This comprehensive toolkit included project management tools, modern development frameworks, and robust operational platforms, all of which played a crucial role in enabling efficient collaboration and creating streamlined workflows across different teams within the organisation.