Protect our planet, one Square at a time
Native helps individuals and companies protect and restore rainforests, mangroves and coral reefs around the world.
Protect our planet,
one Square at a time
Native helps individuals and companies protect our planet, one Square at a time.
We’re transforming the outdated, flawed, one-dimensional voluntary carbon market into a true multi-metric nature market mechanism that is tangible, scalable, transparent and future-proofed.
This evolution is inevitable, we intend to move first, move best and to shape what comes next.
Problem: the trouble with carbon
Carbon markets suffer from bureaucracy, corruption, ineffective and unjust conservation outcomes and reputational headaches for buyers.
1. Lack of transparency - Buyers have no way to monitor or track their carbon without third parties, exposing them to greenwashing accusations.
2. Reductionism - Reducing rainforests/mangroves to carbon grossly under values nature, creates unintended consequences and switches off the public. Climate health depends on more than CO2.
3. Exploitation - Indigenous communities protect world’s most biodiverse ecosystems but receive less than 1% of climate finance. Too often they are marginalised, exploited and even kicked off their land.
4. Misaligned incentives - Governments are disincentivized from legally protecting ecosystems, and incentivised to exaggerate threats, if not to manufacture them which also affects accreditation, reporting and monitoring.
Our Solution
We bring nature markets to life by tying your impact to real, tangible, precious places:
1. Transparent, verifiable: See every Square you protect
2. Holistic, rigorous: We go beyond carbon to assess the true value of nature
3. Fair, efficient: We remove barriers to entry, cut bureaucracy and channel more funding to where it’s needed
4. Adaptable, agile: Evolves in step with best practice in nature markets
5. Scalable, future-proofed: Our approach works anywhere in the world
What we built
Native Platform: Web app where users can explore new projects and purchase Squares from around the world.
Interactive Map: See every Square you protect on our map. Our unique 3m² mapping system, creates an immutable world-wide grid to display Squares.
Impact Dashboard: Use your dashboard to track your impact across carbon, biodiversity and community. Proprietary ABC methodology, owned by Native.
Real-time data insights: We track global insights employing AI, satellite technology and ground truthing for advanced measuring and monitoring capabilities.
Native Square: a new class of asset
Unique: Algorithmic geospatial grid mapping system for precise location identification
Holistic: Best-in-class impact assessment including Cambridge Centre for Carbon Credits’ remote carbon sensing, Savimbo’s biodiversity unit, and Native’s proprietary community methodology
Environmental Rights: Not an ownership claim on the land itself, but a set of legal rights lasting 40 years related to ecosystem benefits derived from the land it represents
Investable: Squares will be tradeable on the secondary market, 10% annual price appreciation per Square
One Square = 3m²
My Role as Founding Product Manager / Head of Product
Led the 0-to-1 product development and launch of Native's platform and website as the founding product manager and designer
Developed a long-term product roadmap and prioritisation for the Native platform in line with the company’s ambitious mission and goals
Launched a new class of environmental asset and the financial model for its implementation within nature markets and financing
Optimised proprietary algorithms that structured a grid system, partitioning the globe into marketable 3m² land units for conservation
Architected and built a core SaaS project developer onboarding and admin operating system, enabling rapid onboarding of global nature projects onto the platform at scale, reducing onboarding time from months to days by eliminating manual assessment.
Designed geospatial and earth observation (EO) data pipelines integrating satellite imagery and spatial analysis by combining external data sources, APIs and AI-driven analysis to evaluate land parcels during project onboarding to unlock access to early-stage nature and conservation financing.
Built AI-assisted workflows to conduct initial carbon sequestration, biodiversity and community impact analyses, transforming raw data into structured impact metrics to generate automated impact assessments
Implemented Native’s interactive map and data analytics dashboard that enables users to directly fund, track, trade and showcase their impact portfolio of projects from across the world using Native’s multi-metric impact methodology
Formed the product foundation for onboarding diverse project types across geographies, expanding Native’s addressable market within nature markets and environmental finance
Led the development of strategic B2B SaaS partnerships, aligning product, sales, and go-to-market initiatives to accelerate growth.
Established monetisation strategies that led to significant revenue growth for Native and ensured that a significant portion of funds directly supported local guardians and indigenous communities, enhancing involvement and project authenticity
Systems Used
My time as the Founding Product Manager and Head of Product at Native Squared involved the extensive use of a wide range of tools across product management, design, processes, data analytics and payments.
