My Role

In my role as the Founder of Optyc Media, I was entrusted with the crucial task of steering the business towards success.

This encompassed the crucial duty of guiding the business and ensuring that all operational activities harmoniously adhered to our overarching mission.

My dedication to formulating and implementing a strategy to achieve our aspirations was integral to our success, and I worked to ensure that each member of the company was united in pursuit of our collective goals.

Additionally, my role included identifying new markets, expanding product offerings, client management and business development.

As the Creative Director, I led the creative vision and direction of Optyc Media. I was responsible for overseeing all creative aspects of our projects, from design to advertising and marketing, to make sure the client’s message and brand were always communicated effectively.

As the founder, it was my role to establish partnerships with other businesses and individuals to help grow and bring in new opportunities.

During my tenure at Optyc Media, I was particularly proud of the robust alliances we forged with some of Australia's premier construction firms such as Burbank Australia and Frasers Property.

These companies relied heavily on our in-depth knowledge and expertise to produce insightful construction update videos and breathtaking drone cinematography that captured the essence of their expansive real estate endeavours. These visually stunning creations were disseminated throughout the industry and eagerly received by all the major stakeholders.

Managing contractors was a key part of ensuring that Optyc Media’s projects ran smoothly and successfully. I oversaw the work of all outside contractors to make sure it met the required standards and was delivered on time and within budget.

I was responsible for the technical aspects of Optyc Media, including digital equipment choices, technology integration and web design, to ensure the company's technology aligned with its business goals and continuously improved and evolved.

With most of our work involving drone cinematography, it was important to stay up to date with the latest technology to expand our capacities and to improve the quality of the videos produced for our clients.

Lastly, I was involved in video editing and deliverables review, ensuring the production of video content met the client’s standards and Optyc Media’s. I reviewed videos for content, quality, and consistency and make sure they are delivered on time and within budget.